AEO & GEO Lead

Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage. Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners. As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Spring Health is looking for an AEO & GEO Lead to own how our brand and content perform across AI-powered search and discovery. This role will span both our B2B and direct-to-consumer businesses, with responsibility for improving how Spring Health is found, understood and cited by the platforms people increasingly use to research, compare and make decisions. This is a technical, hands-on role for someone who knows how to turn AEO and GEO into an operating system. You'll build and run the experimentation engine, test what improves crawlability, retrieval, visibility and citation, ship changes quickly and use the results to decide what to scale. You'll work across web, data and technical teams to make sure Spring Health's digital presence is structured to perform as AI discovery continues to evolve, and you'll connect that performance to traffic, demand and pipeline. You'll own the process end to end. Sometimes that means creating content yourself. Other times it means using AI, briefing a freelancer, working with an internal expert or partnering with web and engineering. The goal is figuring out what gets Spring Health discovered and cited, then building a repeatable system around it. Reporting to the Senior Director, B2B Content and Communications, this is a full time, fully remote position on our team.