CRM Analyst - Maternity Leave Cover

This advert was translated automatically from Portuguese. Read the original.

What will your mission be? Joining the CRM team of the MKT&COM Directorate, your main mission will be to support the transformation of customer data into actionable insights that support business decisions, loyalty strategies and personalised communication campaigns. You will play a central role in customer behaviour analysis, segmentation, CRM campaign measurement and the development of recommendations that contribute to increasing customer value and commercial performance. What do we expect from you? - Analyse customer, sales and omnichannel behaviour data; Analyse customer, sales and omnichannel behaviour data; - Develop customer segmentations for campaigns and business studies; Develop customer segmentations for campaigns and business studies; - Build dashboards and reports for monitoring KPIs; Build dashboards and reports for monitoring KPIs; - Identify opportunities for customer growth, retention and reactivation; Identify opportunities for customer growth, retention and reactivation; - Measure the impact of CRM initiatives and marketing campaigns; Measure the impact of CRM initiatives and marketing campaigns; - Support the development of analytical models (propensity, churn, CLV, recommendations, etc.); Support the development of analytical models (propensity, churn, CLV, recommendations, etc.); - Work with CRM, Marketing, Commercial, Digital and IT teams; Work with CRM, Marketing, Commercial, Digital and IT teams; - Ensure the quality and consistency of the data used in the analyses. Ensure the quality and consistency of the data used in the analyses. What profile would we like you to have? - Higher education in the areas of Management, Information Management, Statistics, Applied Mathematics, Digital Marketing or similar; Higher education in the areas of Management, Information Management, Statistics, Applied Mathematics, Digital Marketing or similar; - Strong aptitude for data analysis; Strong aptitude for data analysis; - Good knowledge of Excel; Good knowledge of Excel; - Knowledge of SAS (Guide) and SQL (eliminating factor); Knowledge of SAS (Guide) and SQL (eliminating factor); - Knowledge of Power BI (preferred factor); Knowledge of Power BI (preferred factor); - Good ability to communicate and work in a team; Good ability to communicate and work in a team; - Strong organisational, planning and priority management skills; Strong organisational, planning and priority management skills; - Attention to detail and critical thinking; Attention to detail and critical thinking; - Flexibility and adaptability. Flexibility and adaptability. Where will you work? In Lisbon, at Amoreiras, on a hybrid basis.