(Senior) Manager Performance Marketing B2B (m/f/d)

Somewhere in a market of millions of companies sit the few thousand businesses that should be renting from SIXT. Finding them, at scale and before anyone else does, is what this job is about. As Senior Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it, globally, across every market that matters to us. SEA is our most important lead generation channel, and you run programmatic campaigns across the other paid media platforms alongside it. Your challenge is to turn that whole surface into one system: agentic workflows you build and run yourself, live feedback loops between what we spend and what turns into revenue, and sharper targeting every week. You own paid, and you help build the team that owns the full B2B journey from lead to retention. Join Team Orange in Lisbon!

YOUR ROLE AT SIXT

• You own the strategy, the budget, and the results for B2B paid marketing across all business segments and all markets we sell in, with search advertising (SEA) as the primary channel and other paid media such as Meta, LinkedIn, display, and programmatic alongside it.
• You find the right businesses in a very large market, building the segments, keyword and bidding logic, and the targeting that separate the accounts worth winning from the rest.
• You work agentically by default, building, running, and supervising the AI workflows that carry the campaign load, including bid management, audience building, creative testing, and lead-quality feedback loops, built on SIXT's AI toolchain of MCP-connected tools and internal platforms such as SIXTgpt and Claude.
• You make sense of our data and act on it, combining CRM records, lead enrichment, campaign and revenue data, deciding which KPIs actually matter for the business, and turning them into a budget, bidding, or targeting decision.
• You decide where the money goes, allocating and forecasting spend across channels and markets against return on ad spend, profitability, and customer lifetime value, and against what SIXT needs strategically.
• You own a reporting and alerting system that lets SIXT marketing steer rather than react, with alerts when something moves off trend, AI-generated recommendations, and automated workflows that act on them.

YOUR SKILLS MATTER

• Background: You have run performance marketing at real scale in a fast-moving business, you have owned and steered marketing budgets, and you have been measured on what they returned. A B2B background is a plus but not a requirement.
• Search expertise: You have deep, current, hands-on expertise in SEA and Google Ads, and you know the console, dashboards, KPIs, and the daily working practice well enough to build agentic workflows on top of them and judge whether they are working.
• AI fluency: Your way of working is already agentic, AI is your default operating mode, you can design the logic behind a workflow and then build it, and you would rather spend a week automating something than a year doing it by hand.
• Analytical depth: You work from numbers, you are comfortable with attribution and with incrementality or lift measurement, and you can read sales data and turn it into a marketing steering decision on lead value, ideal customer profile, and segment quality.
• Speed: You get from an idea to a live test quickly, you read the result honestly, and you kill what does not work, because you would rather learn something this week than plan something perfect for next quarter.
• Ownership and independence: You run your area yourself, you take a problem, decide, move, and tell people what you did afterwards, and you know which decisions are worth escalating and which are simply yours to make.