Head of Enterprise Performance (ABM)

What you'll be doing

• Developing and owning the global account-based marketing strategy, setting clear goals for pipeline creation, acquisition, and customer expansion
• Leading ABM and partner-led programmes, LinkedIn campaigns, and targeted, owned industry events
• Designing, launching, and optimising integrated, multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring alignment with the Sales team
• Implementing a data-driven strategy for digital, paid media, ABM, email, webinars, and events to improve conversion rates and campaign ROI, without a traditional marketing automation platform
• Partnering with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes
• Enhancing outbound strategy, including messaging, content, and follow-up flows
• Collaborating with Marketing and Operations leaders to build a roadmap for a new marketing automation platform, and continuously optimising MQL/SQL scoring frameworks
• Guiding partnerships with Brand and Creative teams on content creation for ABM
• Owning KPIs for demand generation, ensuring targeting, lead scoring, and funnel mechanics are optimised for conversion and scale
• Tracking and reporting on campaign performance, pipeline impact, and ROI for executive stakeholders

What you'll need

• 7+ years of B2B demand generation experience, with 4+ years of hands-on experience running ABM campaigns
• Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, ideally in both PLG and sales-assisted environments
• A solid understanding of lead lifecycle, scoring models, and funnel optimisation in startup environments
• Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools/Demandbase/6Sense, and Tableau/Looker)
• A proven track record of executing multi-channel, demand-gen campaigns with measurable ROI
• An analytical mindset with experience building and interpreting dashboards, reports, and campaign insights

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important notice for candidates

• Only apply through official Revolut channels.
• We don't use any third-party services or platforms for our recruitment.
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• Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.
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