Head of CRM

Joom is a platform for shopping from all over the world. Joom helps consumers to make shopping easy and entertaining and provides access to interesting and unique goods from around the world. Joom is one of the key businesses of Joom Group, an international group of tech-centric e-commerce companies founded in 2016 in Latvia. Joom also includes other businesses: JoomPro, the first end-to-end cross-border B2B marketplace, with successful operations in Brazil and plans to expand to other markets; JoomPulse, a data platform that provides analytics and recommendations for marketplace sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products. We are looking for an experienced Head of CRM who will own Joom's CRM strategy and execution while leading a team and promoting joom.com on the international market.

Responsibilities

• Own Joom's CRM strategy, keeping communications customer-first, insight-led and additive to the overall experience
• Define how CRM drives engagement, retention and revenue through lifecycle, product and behavioural triggers
• Balance commercial performance with long-term customer trust and brand engagement
• Own the weekly sales calendar, maintaining pace while staying responsive to in-week demands
• Lead and develop a high-performing team
• Operate as a player-manager, contributing directly while empowering your team to own their work
• Support our culture by fostering our values: Move Fast, Thrive for Excellence, Innovate, Be Open and Honest and Together We Win

Requirements

• Proven experience in CRM, lifecycle marketing or customer engagement at scale
• Solid understanding of large marketing automation products (CDPs and CRM platforms)
• Strong technical skills: data architecture, campaign analytics, A/B testing
• Hands-on execution capability — ability to balance leadership and individual contribution
• Experience leading design and evolution of CRM architecture
• Fluent English

Benefits

• Compensation package: base salary and performance-based bonuses
• Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave
• Relocation Support: full assistance for a smooth relocation for the employees and their family
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

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