GTM Principal (EMEA)

TheSoul Group is a global media company with over a decade of experience building and operating digital businesses at scale. With a presence across 60 platforms, content distributed in 21 languages, and more than 100 billion monthly views, we have established one of the largest and most operationally sophisticated media footprints in the world. Our remote-first team, spanning 85+ countries, has grown by solving — at real scale — the exact organisational and operational challenges most companies struggle with.

That operational depth is the foundation of Valis — TheSoul Group's brand new business and AI platform that turns mid-market companies into AI-Native organisations.

Valis is built for companies of 200–2,000 employees that are drowning in information fragmentation: decisions delayed because data lives across five different tools, institutional knowledge locked in people's heads, management running on monthly reports instead of real-time intelligence.

What Valis builds inside each client is a three-layer operating system: a live connection to all the company's software, an institutional knowledge base that captures every decision, org change, and operating pattern in real time, and a layer of encoded judgment — built from watching how that specific company's management team actually thinks — that makes every AI answer company-specific rather than generic.

Valis is now scaling its deployment to mid-market companies across Europe and the US, and we are seeking a GTM Principal to open and own a market from the first conversation to the signed contract.

You work as a tight pod: you own the CEO relationship, the demo, the negotiation and the deal, and after go-live you advise the CEO alongside the deployment lead, turning what the platform reveals about the company into renewal and expansion, with a deployment team building what you sell.

You use AI agents and LLM tools every day yourself, so you speak from experience when you sit across from a CEO.

This role is the engine of our go-to-market.

Responsibilities:

• Own a market - an industry, a region, a founder community or an investor ecosystem - and decide how to open it. Every client starts with a conversation you created.
• Run the first meeting and the demo on your own. You know the product and the technology well enough to carry the room through architecture, data and security questions without backup.
• Lead the deal through offer, negotiation and contract, with a deployment lead and forward-deployed engineers behind you for the build - you sell something a real team delivers.
• After go-live, advise the CEO together with the deployment lead: read what the platform shows about how the company actually works and turn it into decisions - what to automate, what to redesign, where the operating model changes.
• Own renewal and expansion on your accounts. Expansion here is consultative selling on live company data.
• File what you learn - objections, working pitches, use cases that landed - into the playbooks, so each deal starts further ahead than the last.