Creative Lead & Copywriter

ROLE:

• Creative Vision & Brand Identity: Define and oversees the brand’s creative direction, ensuring a cohesive, distinctive and impactful identity across all channels and markets.
• Creative Concepts & Copywriting: Develops creative concepts, narratives and engaging copy for campaigns, social media, product launches, website, email, paid media and other brand communications.
• Campaign & Production Leadership: Leads major creative campaigns from concept to delivery and actively participates in photo and video production, including briefing, scripting and on-set creative direction.
• Brand Voice & Cross-functional Collaboration: Owns the brand’s tone of voice and works closely with Design, Social Media, Performance Marketing, Affiliates and other teams to ensure consistent storytelling and communication.
• Creative Team & Innovation: Mentors and inspires creative teams while staying ahead of cultural, creative and digital trends and introducing new formats and approaches to keep the brand relevant.

REQUIREMENTS:

• Degree in Communication, Marketing, or related field (preferred)
• 3+ years of experience in creative, brand, content lead/manager or similar
• Strong portfolio demonstrating strategic creative direction, copywriting and hands-on content production
• Excellent writing, storytelling and concept development skills, with the ability to adapt tone of voice across channels
• Experience with creative production, including photo/video shoots, scripting and storyboarding
• Strong leadership, communication, collaboration and project management skills, with a high level of autonomy and ownership
• Experience in e-commerce, retail, consumer brands, fitness, sports or lifestyle is a plus
• Fluent in Portuguese and independent in English (required)

OFFER:

• Lead the creative vision of a fast-scaling international brand while remaining hands-on with content creation
• Opportunity to shape both high-level campaigns and day-to-day brand storytelling
• Work in a dynamic, ambitious, and highly creative environment
• Benefits including product discounts, health insurance, gym access and more

Zumub is committed to creating an inclusive workplace and encourages applications from all qualified candidates. Hiring decisions are based on skills, experience, and the requirements of the role, ensuring a fair and merit-based recruitment process for everyone.