Online Marketing Manager - Vila Galé S.A (Lisboa)

This advert was translated automatically from Portuguese. Read the original.

Vila Galé is looking to strengthen its Marketing Department with the integration of a Digital Marketing Coordinator (m/f). - Vila Galé is looking to strengthen its Marketing Department with the integration of a Digital Marketing Coordinator (m/f), whose mission will be to lead the evolution of the brand's digital strategy and ecosystem, directly contributing to the growth of direct sales, improvement of conversion, customer loyalty and increased efficiency of digital investment. - We are looking for a profile with strategic vision, a strong focus on results, analytical capacity and leadership experience, capable of transforming data into decisions, identifying growth opportunities and coordinating digital projects with a direct impact on the business. - Main responsibilities - Propose, define and execute the Digital Marketing strategy, in alignment with the Marketing Department; - Lead, monitor and develop the digital area team; - Manage and optimise the digital performance strategy, monitoring Google Ads, Meta Ads, metasearch and other acquisition channels; - Manage and optimise digital marketing investment, ensuring efficiency and return; - Monitor agencies and partners, ensuring the quality of execution and regular analysis of results; - Coordinate the evolution and performance of the website and booking engine, with a special focus on user experience, conversion and growth of direct sales; - Define and monitor the SEO strategy, ensuring the evolution of qualified traffic and organic positioning; - Develop the CRM and Marketing Automation strategy through Salesforce, enhancing segmentation, personalisation, Customer Journeys and automation; - Develop initiatives focused on loyalty, repeat purchase and increasing customer value; - Monitor the performance of CRM campaigns and automations, assessing their respective contribution to revenue; - Promote integration between Salesforce, website, booking engine and other digital platforms; - Coordinate the digital content and social media strategy, in articulation with the other Marketing areas; - Create and monitor performance dashboards and indicators, namely conversion, CAC, ROAS, direct revenue, qualified traffic, retention and repurchase; - Transform data and results into recommendations, priorities and concrete business actions; - Identify opportunities for the application of Artificial Intelligence and automation to Marketing processes and initiatives; - Work closely and cross-functionally with the Revenue, Commercial, Operations and other areas of the Marketing Department. - Profile we are looking for - Higher education in Marketing, Management, Digital Marketing, Communication or equivalent field; - Proven experience in Digital Marketing, preferably in coordination or leadership roles; - Proven experience in CRM, segmentation, automation, Customer Journeys and results analysis, with specific Salesforce knowledge being valued; - Good knowledge of Performance Marketing, including Google Ads and Meta Ads; - Solid knowledge of Google Analytics / GA4, SEO and data analysis; - Ability to interpret results and turn them into decisions and business opportunities; - Experience in managing digital investment, agencies and suppliers; - Leadership, development and motivation skills for teams; - High degree of autonomy, organisation and decision-making ability; - Strong focus on objectives and results; - Ability to work cross-functionally with different areas and stakeholders; - Curiosity, innovation and interest in technological evolution and the application of Artificial Intelligence to Marketing; - Good knowledge of English. - Will be valued - Experience in the hospitality, tourism, e-commerce or other B2C businesses with a strong digital sales component; - Experience in loyalty, personalisation and Marketing Automation strategies; - Knowledge of booking engines and online sales ecosystems; - Experience in the implementation and optimisation of Customer Journeys; - Knowledge of other analytics, automation and reporting tools. - The challenge - This role will play a relevant part in the evolution of the Vila Galé Group's digital strategy. - More than managing digital channels, we are looking for someone capable of leading the development of the brand's digital ecosystem, getting to know our customers better and better, and transforming technology, data and creativity into concrete results for the business. - The objective is clear: increase direct sales, improve conversion, reinforce loyalty, optimise digital investment and make the relationship with each customer increasingly relevant and personalised.