Senior Social Media Strategist

TheSoul Group

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites. Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media. As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide. We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!

Role Overview

We are looking for a Senior Social Media Strategist to own the social and audience strategy behind the YouTube channel of a globally recognized beauty brand. In this role, you will define the strategic direction for a high-growth, high-volume global YouTube channel with a Shorts-first approach.

Key Responsibilities

• Identify the audience behaviors that drive discovery, subscription, and purchase.
• Translate cultural and trend signals into repeatable content direction.
• Shape the content calendar around key product launches, activations, and brand moments.
• Own the growth strategy behind what the channel publishes, developing clear hypotheses, reviewing performance alongside analytics specialists, and adapting the approach based on what the data shows.
• Shape the creator activation strategy, from briefing and selection criteria to performance evaluation and progression across creator tiers, while identifying how organic content can connect effectively with commerce and paid amplification.
• Working closely with creative, analytics, community, and account teams, you will ensure that social strategy translates into clear, actionable direction across the wider project.
• Present and defend strategic recommendations to senior client stakeholders across media and marketing.

Requirements

• A strong understanding of YouTube, internet culture, creators, and emerging subcultures is essential.
• A proven track record of growing social channels rather than focusing primarily on campaign-led activations.
• Experience working with large brands in beauty or closely related consumer categories is strongly preferred.