Coverflex started with a simple observation: work changed, but compensation didn’t. A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work. So we decided to rebuild it.

What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform. But what makes Coverflex special isn’t just the product — it’s how we build. We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.

Now we’re entering our next chapter. After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets. Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees. If you join at this stage, you won’t just be joining a company. You’ll be helping build the next chapter of it.

Role Details

Role: Founding Team - Account Executive
Seniority Level: Intermediate
Type: Individual Contributor
Languages: English (main) / German (C2). Portuguese / Spanish / Italian are a plus.
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Portugal)
Contract Type: Permanent
Compensation:
Base Salary: €30,000 - €42,000
Commissions: OTE 70/30
Equity: Yes – Stock Options under our Equity Incentive Plan
Benefits: you can check them below (at the end of the page)

Your Impact

As a (Founding) Account Executive for Germany, your role is to build Coverflex’s presence in the German market by driving new business, closing deals, and helping companies rethink how they manage compensation and benefits. You’ll be responsible for owning the sales cycle from first contact to closing while also helping shape how we sell in Germany. Because this is a founding role, you won’t just execute an existing playbook — you’ll also help create it.

In the early stages, you’ll generate a significant portion of your own pipeline, experiment with outbound approaches, and contribute insights that will define Coverflex’s go-to-market strategy in the region. You’ll be on the front line of Coverflex’s expansion, representing the company in every conversation with potential customers and helping establish our reputation in the German market.

You’ll know you’re successful when, after 90 days, you’ve… - Built a consistent pipeline of qualified opportunities, including opportunities sourced through your own outbound efforts - Closed your first deals and contributed net-new revenue - Led discovery calls, demos, and commercial conversations independently - Established strong CRM discipline (activity tracking, notes, next steps) - Begun contributing insights on the German market that help refine messaging, positioning, and sales processes - Shown early forecasting reliability and deal ownership

How we’ll measure success

Main KPI 1: New ARR generated (closed-won deals)
Main KPI 2: Pipeline coverage and progression
Main KPI 3: Sales activity and conversion rates
Main KPI 4: Forecast accuracy and CRM hygiene

Reality Check – What Makes This Role Hard

Let’s be real - here’s what makes this role challenging: - SMB sales moves fast. It’s execution-heavy, repetitive at times, and results depend on discipline and consistency. On top of that, this role is part of launching and building our presence in a new market, which means more ownership and ambiguity than in a fully mature setup. - You’ll help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion works in Germany - The role requires high activity volume — calls, emails, follow-ups, and constant pipeline movement. Staying sharp and consistent is key - Not every lead will convert. Rejection and persistence are part of the job, and resilience matters - You’ll handle multiple deals at different stages simultaneously, which requires organisation and strong prioritisation - You’ll need to learn fast, adapt your pitch, and improve week after week based on feedback and results - Success comes from consistent execution, not occasional big wins

Must-haves (evidence, not years)

Experience in B2B sales environments, ideally within SaaS or technology companies
Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers
Ability to run end-to-end SMB sales cycles, from discovery to closing
Strong organisational skills to manage and prioritise an active pipeline
Comfort working in target-driven environments, with clear KPIs and sales goals
Strong written and verbal communication skills, with the ability to build trust with prospects
Resilient, proactive mindset, with the ability to learn quickly and improve through feedback
Fluency in English and German

Nice-to-have

Experience selling HR, benefits, insurance, or fintech solutions
Familiarity with HubSpot or similar CRM platforms
Experience in startup or fast-growing environments
Spanish, Italian, or Portuguese language skills

Your DNA

Energetic: you bring momentum to every conversation
Resilient: you don’t take rejection personally
Curious: you ask good questions and want to understand customer pain
Structured: your pipeline lives in the CRM, not in your head
Growth-minded: feedback makes you better, not defensive

You’ll probably find this frustrating if…

You dislike targets, repetition, or outbound activity
You need rigid scripts and step-by-step instructions
You struggle with fast pace and ambiguity
You prefer comfort over growth

Manager & Team

Meet Your Manager

Hiring Manager: Max Feider - Head of International Expansion
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/max-feider/
Profile Snapshot:
Energy: Calm, steady, and persistent. I aim to create a focused environment where thoughtful progress matters more than urgency or noise
Communication: Direct and transparent. I value honesty and discourage evasive language
Feedback Style: A mix of ad-hoc and structured feedback. I believe in continuous improvement through regular input, combined with moments for deeper reflection and growth
How to work with me - in the Manager's own words: “ I try to create an environment that’s intense but not tense — energising and ambitious, driven by a desire to win, while ensuring the team has a warm and positive atmosphere. I enjoy the entrepreneurial and cross-functional challenge of building new markets. Starting from an empty canvas gives us the opportunity to design strategies, processes, and structures from the ground up. It’s a big undertaking that requires strong collaboration and a shared sense of ownership across the company. I try to impart that sense of ownership with my teams and the company at large. I believe in setting clear priorities and strategic alignment while trusting the team with real ownership. As manager, I am here to help create the right structures and processes for the team to do their best work. You can expect me to be approachable and always willing to help. In return, I expect openness, accountability, and genuine care for the outcomes we deliver. My goal is to build a thoughtful, ambitious team that supports one another and takes pride in doing meaningful work.”

Your Team

You’ll work day-to

(Founding) Account Executive